Make sure that you label all of your images with descriptive alt attributes. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like running shoes, any more. The problem is, this is a pass/fail test that only covers the basics-if …

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. These metrics will tell you if you're …

Examining your web server logs can help you spot particular trends. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Quality marketing communication takes place when customers (the receivers) decode or understand the message …