Whether you are going after (paid or free) directory submissions, social media sites, social bookmarking, blog comments, direct solicitation, news syndication, or press releases, you must have solid inbound links. The highest quality pages (and YMYL pages) will have a very high level of E-A-T, according to Google's guidelines. With …

Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! Nowadays, specific keyword frequency is antiquated and unnecessary. With exercise being so important nowadays, products such as outdoor fitness equipment would be a welcome find in any Christmas …

In business-to-business markets, brand equity influences selections in the buying decision-making process. Use both as complementary means of getting more links and shares overall. Have you tried listing your organisation in a Free UK Business Directory - (I've heard it ticks a lot of marketing boxes)? For Sitefire you can post …

Would it not be better to earn your way into the SERPs, confirming to yourself (and the world) that you actually deserve to be there? When a user clicks through to your site, he/she will make a decision of whether to stay within seconds of arriving. Did you know …

While images are nice for the reader of your blog, search engines can have trouble understanding images. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. A local park can be dramatically improved by adding outdoor fitness equipment from a reputable supplier. What …

Niche industry sites give you tons of opportunities to develop relevant content, but their authority scores tend to be on the low side. Getting popular websites to link to your content is a key way to gain traffic and attract attention from search engines. For most people, a free url …

Your titles and descriptions are static, not dynamic, so once you make a change, that change will likely stay. Online searchers are more likely to trust a brand when it appears within the first page of a search. A local park can be dramatically improved by adding playground equipment from …

It documents the steps and activities that are required to get better rankings for a particular site. If you can, try to get in touch with the website owner and convince them to link back to you. Using hidden text or hidden links is a black hat technique that can …

Make sure that you label all of your images with descriptive alt attributes. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like running shoes, any more. The problem is, this is a pass/fail test that only covers the basics-if …

Search Engine Optimization is true scientific method that works. Factors that affect a person's values include the individual's personality, temperament, environment, and one's culture. The search engines attempt to measure the quality and uniqueness of a website's content. One method they may use for doing this is evaluating the document …

Meta descriptions are one of those pesky little meta tags that many people don't understand or don't want to bother with. However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. Take your time to find people who are seeking answers to your question. Visually …

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. If you are focused on a local market, it is also important to get connected with local businesses and organizations. Many …

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Links are the most important factor in Google's ranking algorithms. That's why so many people tried to manipulate the links that point to their websites in the past. To provide results, Google needs …

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. These metrics will tell you if you're …

Businesses that offer products at the extremes of the price range may position by price-quality relationships. Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Two steps in themarketing plan consist of stating how to implement the plan and specifying methods …

Communications objectives are derived from overall marketing objectives. Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write an evergreen content). Customer engagement programs often utilize digitaland social media and have become part of the …

blog comment, social media update and web page. Don't worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. The algorithm applies to only individual pages, not entire websites.

Why your digital marketing strategy should centre around keyword …

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Your website's health will not only impact your SEO results but will also have a hand in how well …

You get the idea. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. It's almost not a choice; it's a way of thinking. Recently, I came across this interesting traditional rocking horses . Have you tried eating food grown in healthy soil …

It is not entirely true though. In terms of conversion and usability, it would be wise to place important content of a website "above the fold," in other words, in the immediately visible area, since users focus most of their attention there. Most dynamic sites on the Internet are created …

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. When you use great tools like Google Analytics, you can be sure that you're writing content that you know your audience will want to read. Other than a different online promotional strategy, your main …

Write interesting and creative content that you know people will share with others. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all …

It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and …

If it works for 91% or businesses, it is very likely to work for you too. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank …

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Merely creating a Facebook page or posting videos to YouTube does not suffice. This removes the majority of JavaScript code …

If you focus your design on Google's webmaster guidelines, chances are your website will also do well across all of the other (important) search engines. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts …

Advancements in delivery systems make itpossible for purchases to arrive in a matter of daysfrom anywhere in the world. Failure is fine, but denial is not. Refresh the post if needed. Update any images and links, add new information if available, etc. Its like looking for a place to find …

What makes SEO so hard? If you're repeating your target phrase on your page too much, it may indicate that your page is less about satisfying searcher intent and more about keyword repetition. Every time that Google introduces a new component in its algorithm, one constant factor has been content …

Examining your web server logs can help you spot particular trends. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Quality marketing communication takes place when customers (the receivers) decode or understand the message …

You need to place your lures where your fish hang out. Know what they are going to do and don't accept non-answers on their direction. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Imagine having a fun-packed …