Interesting facts I bet you never knew about keywords

By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …

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Dealing with Google negativity in relation to static pages

We found that product pages did not react overly well to direct links, only the types listed above. Authority is partially calculated based on the quality and appearance of your site, but the bigger factor is the quantity and quality of links you have pointing to your site. Choosing a …

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What are the merits of redirect chains on today's web?

In the past close variants have included misspellings, singular or plural, stemmings, abbreviations and accents. As a result, a high bounce rate will negatively impact the search ranking of your web page There is no doubt that currently, Google is the reigning search engine that is constantly updating its platform …

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Clear and unbiased facts about 301 redirects

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! Traveling in close quarters and spending time with those who are most important to you …

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Combine responsive design and bounce rates for Supercharged SEO

After building multiple links on a single domain, you'll stop getting authority benefits from new links, incentivizing you to seek out newer domains. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own …

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Your key to success: 301 redirects

There are tools that can help with this, such as Screaming Frog. The PageRank (or PR) is Google's measurement of how important or popular a particular web page is, on a scale of 1 to 10, with 10 implying the most importance or highest popularity. The benefits to your health …

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SEO Killers - Duplicate Content, Spam and Filler

Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. There's no denying that a website's popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more …

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Gauge whether the new changes have been successful

Whether you are going after (paid or free) directory submissions, social media sites, social bookmarking, blog comments, direct solicitation, news syndication, or press releases, you must have solid inbound links. The highest quality pages (and YMYL pages) will have a very high level of E-A-T, according to Google's guidelines. With …

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Losing Focus on non reciprocal link

Would it not be better to earn your way into the SERPs, confirming to yourself (and the world) that you actually deserve to be there? When a user clicks through to your site, he/she will make a decision of whether to stay within seconds of arriving. Did you know …

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Make a good use of link research

Search Engine Optimization is true scientific method that works. Factors that affect a person's values include the individual's personality, temperament, environment, and one's culture. The search engines attempt to measure the quality and uniqueness of a website's content. One method they may use for doing this is evaluating the document …

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Prioritise key messaging through reporting

Meta descriptions are one of those pesky little meta tags that many people don't understand or don't want to bother with. However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. Take your time to find people who are seeking answers to your question. Visually …

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Actionable tips on dynamic pages and Twitter

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. If you are focused on a local market, it is also important to get connected with local businesses and organizations. Many …

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Make long tail search a priority

Businesses that offer products at the extremes of the price range may position by price-quality relationships. Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Two steps in themarketing plan consist of stating how to implement the plan and specifying methods …

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Having fun with link bait

Communications objectives are derived from overall marketing objectives. Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write an evergreen content). Customer engagement programs often utilize digitaland social media and have become part of the …

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Have you though about comment spam when outlining your SEO strategy?

blog comment, social media update and web page. Don't worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. The algorithm applies to only individual pages, not entire websites.

Why your digital marketing strategy should centre around keyword …

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Fun with bounce rates for now

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Your website's health will not only impact your SEO results but will also have a hand in how well …

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Does Bing really care about bounce rates

It is not entirely true though. In terms of conversion and usability, it would be wise to place important content of a website "above the fold," in other words, in the immediately visible area, since users focus most of their attention there. Most dynamic sites on the Internet are created …

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SEO for lead generation: Pros and cons

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. When you use great tools like Google Analytics, you can be sure that you're writing content that you know your audience will want to read. Other than a different online promotional strategy, your main …

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The reason everyone loves link bait

Write interesting and creative content that you know people will share with others. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all …

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Reasons that people rely on nofollow links

It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and …

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Build local relationships with businesses

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Merely creating a Facebook page or posting videos to YouTube does not suffice. This removes the majority of JavaScript code …

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Dealing with Google negativity in relation to rankings

If you focus your design on Google's webmaster guidelines, chances are your website will also do well across all of the other (important) search engines. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts …

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Takeaway tips for link bait

What makes SEO so hard? If you're repeating your target phrase on your page too much, it may indicate that your page is less about satisfying searcher intent and more about keyword repetition. Every time that Google introduces a new component in its algorithm, one constant factor has been content …

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Wait. Are web crawlers really that simple?

Examining your web server logs can help you spot particular trends. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Quality marketing communication takes place when customers (the receivers) decode or understand the message …

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