Communications objectives are derived from overall marketing objectives. Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write an evergreen content). Customer engagement programs often utilize digitaland social media and have become part of the …

blog comment, social media update and web page. Don't worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. The algorithm applies to only individual pages, not entire websites.

Why your digital marketing strategy should centre around keyword …

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Your website's health will not only impact your SEO results but will also have a hand in how well …

You get the idea. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. It's almost not a choice; it's a way of thinking. Recently, I came across this interesting traditional rocking horses . Have you tried eating food grown in healthy soil …

It is not entirely true though. In terms of conversion and usability, it would be wise to place important content of a website "above the fold," in other words, in the immediately visible area, since users focus most of their attention there. Most dynamic sites on the Internet are created …

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. When you use great tools like Google Analytics, you can be sure that you're writing content that you know your audience will want to read. Other than a different online promotional strategy, your main …

Write interesting and creative content that you know people will share with others. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all …

It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and …

If it works for 91% or businesses, it is very likely to work for you too. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank …

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Merely creating a Facebook page or posting videos to YouTube does not suffice. This removes the majority of JavaScript code …

If you focus your design on Google's webmaster guidelines, chances are your website will also do well across all of the other (important) search engines. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts …

Advancements in delivery systems make itpossible for purchases to arrive in a matter of daysfrom anywhere in the world. Failure is fine, but denial is not. Refresh the post if needed. Update any images and links, add new information if available, etc. Its like looking for a place to find …

What makes SEO so hard? If you're repeating your target phrase on your page too much, it may indicate that your page is less about satisfying searcher intent and more about keyword repetition. Every time that Google introduces a new component in its algorithm, one constant factor has been content …

Examining your web server logs can help you spot particular trends. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Quality marketing communication takes place when customers (the receivers) decode or understand the message …

You need to place your lures where your fish hang out. Know what they are going to do and don't accept non-answers on their direction. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Imagine having a fun-packed …